Market segmentation with choice-based conjoint analysis

Adaptive Choice-Based Conjoint Analysis

Conjoint analysis (CA) has emerged as an important approach to the assessment of health service preferences. This article examines Adaptive Choice-Based Conjoint Analysis (ACBC) and reviews available evidence comparing ACBC with conventional approaches to CA. ACBC surveys more closely approximate the decision-making processes that influence real-world choices. Informants begin ACBC surveys by c...

Market Segmentation and Conjoint Analysis for Apple Family Design

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfacti...

Choice Based Conjoint Analysis: Discrete Choice Models vs. Direct Regression

Conjoint analysis is family of techniques that originated in psychology and later became popular in market research. The main objective of conjoint analysis is to measure an individual’s or a population’s preferences on a class options that can be described by parameters and their levels. We consider preference data obtained in choice based conjoint analysis studies, where one observes test per...

Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis

Choice based conjoint analysis is a popular marketing research technique to learn about consumers' preferences and to make market share forecasts under various scenarios for product offerings. Managers expect these forecasts to be "realistic" in terms of being able to replicate market shares at some pre-specified or "base case" scenario. Frequently, there is a discrepancy between the forecasted...

The CBC System for Choice-Based Conjoint Analysis